Why Do I Need Keywords?
If you are serious about building an online business it is very important that you select keywords using a keyword research tool to help you. Keyword research is about finding words that people are using in the search engines and building content around them. To find these keywords, you need to use keyword research software to find terms or phrases that are frequently being searched for on Google.
You are looking for keyword search terms that are relevant to the products or services that you are trying to promote on your website. The rational is that you want to create a webpage that targets a particular keyword and hopefully generate traffic to your website.
Keyword Research Tools/Techniques
There are three tools that I have found to be very helpful in doing keyword research, the first one is called Jaaxy, the second one is called the Keyword Tool by Wealthy Affiliate and the third one is called the Alphabet Soup Technique.
Jaaxy gives you a wealth of information about keywords and competition, enabling you to find exactly what you need. The Jaaxy Keyword tool is the only keyword search tool that shows you what keywords that your competitors are ranking with, which gives you a competitive advantage!
Click here to watch a great training video on Jaaxy, including how to sign up for the free trial account, how to use the information that Jaaxy provides when you do a keyword search and also how you can make money when other people sign up for a Jaaxy account using your affiliate id.
Why don’t you give it a test run below. Enter your keywords, press the “Search for Keywords” button and see what results you get. If you look at the Just Searched line below, you will see what people are searching for.
Get Your Free Trial Of Jaaxy Today
A great feature of Jaaxy is that you can try the system out for FREE. If you sign up for a no obligation free trial account you can do 30 keyword searches. A free trial account will give you a great opportunity to look at Jaaxy and see how powerful this tool really is.
Within Jaaxy there is an array of tools and techniques that will help you generate traffic as well as find products and services for your niche. Jaaxy is also a valuable tool that can help you find other related keywords that might be applicable to your niche.
Still unsure? If you would like to know more about what exactly you are getting with a FREE Jaaxy trial account click here. I’m sure you’ll be pleasantly surprised, I know I was!
The Wealthy Affiliate Keyword Tool is another valuable asset to use to find the most searched keywords applicable to your niche. You can find it under the Tools category on the left hand side of the dashboard.
When you click on the keyword tool tab, you will be directed here. Remember that the keywords you want to use should be relevant and appropriate for your article.The key to all of your keyword phrases should be relevancy.
Here is an example of a couple of keywords that I used for my Do You Have Sleep Apnea website. I entered the words sleep apnea and pressed the “Search for Keywords” button. I will explain what all the numbers in the columns mean below.
The Searches column tells you how many searches this keyword phrase has received in Google in the previous month.
The Traffic column is the average amount of traffic that the top ranked site for this keyword phrase could potentially achieve. This is not the number of traffic that your website will receive, unless you are the top ranked site in that niche. If you have a new website, chances are that it will take time for your site to be the top ranked site.
The Competition column gives you a QSR (Quoted Search Results) ranking. Understanding the QSR of a keyword is highly beneficial to your keyword research efforts as it gives you an accurate idea of how many competition pages there are in Google. It is recommended that you strive for a QSR under 400. In the example I gave above, my QSR was 351.
The Article Power column is a ranking system (from 0 to 10) based on keyword competition, traffic, and other statistics with 10 being the highest and the best. The higher the Article Power, the better the keyword phrase is to use for marketing your article. If the keyword term receives a low Article Power score, it most likely is not a good keyword to use for article marketing. You want to aim for an Article Power of about 8 or more.
The PPC Power column is a ranking system ranging from 0 to 10 based on the following elements:
- keyword search volume
- cost per click
The higher the PPC Power, the better the keyword is to advertise via PPC which stands for Pay-Per-Click. In many cases PPC power will be very low, however the keyword may be just right for your particular campaign.
This keyword tool is just one of the many benefits of belonging to Wealthy Affiliate.
Another technique that can be used to find keywords is called the “Alphabet Soup Technique“. Google has it’s own search engine and this simple technique helps you find keyword after keyword for your niche and will prove invaluable as you continue to grow your website.
The Alphabet Soup Technique is a great tool that will help you to find out what people are entering in the search engine. Google, web browsers, email programs and so on now have autocomplete functionality whereby the program predicts the phrase that you are going to type from pre-populated values and displays them for you. Click on the image to the right to watch a demonstration on how to apply this technique.
All three of these tools compliment each other and will be valuable resources for you as you begin to build your online business! I hope this information has been useful to you. If you have any questions, please leave them below and I will get back to you.